Why Makers Need an Email List (Even If You're Still On Etsy)

Let’s be real for a second—posting on Instagram is exhausting. One week your views are up, the next… crickets. You’re trying to beat the algorithm, engage in DMs, and still pack orders?

Sound familiar?

Here’s the truth most handmade business owners learn the hard way: If you don’t have an email list, you don’t have a reliable marketing system.

But the good news? You can fix that fast and it’s simpler than you think.

So... Why Does Email Matter for Makers?

1. You own your email list.

You don’t own your Instagram followers. You don’t own your Etsy traffic. But your email list? That’s yours. If Etsy shuts down or your IG gets hacked, you still have a direct line to your customers. That’s powerful.

2. Email subscribers are more likely to buy.

Statistically, email has a way higher ROI than social media - like $36 for every $1 spent. Why? Because your subscribers have already said, “Yes, I want to hear from you.” That’s a warmer lead than any scroll-by like on Instagram.

3. It builds trust beyond the feed.

Social is a highlight reel. Email is where you tell stories, share behind the scenes, and connect deeper with your audience. People buy from brands they trust. And email is where trust is built.

“But I’m Just Getting Started…”

Perfect. This is the time to start.

You don’t need a huge audience - you need consistency and connection. Start with a simple opt-in (like a 10% off code or a quick PDF), connect it to a welcome email, and you’re off and running.

Ready to Start Your List?

Grab my free Craft Your First 100 Subscribers Checklist; it walks you through exactly how to start your list the simple way (no tech stress required).

Building your handmade business shouldn’t rely on algorithms. Your email list = your direct path to loyal customers and consistent sales.

Start today. Your future self (and your bank account) will thank you.